Content Management System (CMS), What is WordPress (de facto standard CMS), and why your website should run on it

(Updated: Sep 4, 2019)  

What is CMS (Content Management System)?

Content management system (CMS), as its name implies, allows you, the owner of the website, to manage its content: Text, images, links, menus, basically almost every aspect of your website (depending on how you configure CMS).

For simplicity’s sake, think of it as Facebook for example; You log in to your website admin panel, and add new pages, update existing ones or delete some, same as you manage your Facebook profile (Uploading images, updating status, managing comments etc).

Back in the day, there were only static websites that you had no control of. They were built without a content management system, so basically there were just static files that the website needed to function.

Static websites are still here and are a great alternative, especially with the appearance of tools like static site generators. But you would need a developer that you hire every single time when you wanted something updated on your website.

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Content management system, on the other hand,  allows you to do it yourself (without the need to touch the website’s code; everything is visual and intuitive, so you don’t need technical knowledge) and in the end, you even get to save some money.

From the developer’s perspective, content management system (CMS) makes it easier for us, the developers, to focus on the core design and logic of your website and build it faster, since common things like Login, Media Upload Library, Menus, and some basic content editing is already there for us.

We take it from there and build on top of it and customize it to fit your needs and be intuitive for you to understand and use.

The technical aspect of the Content Management System (CMS) is that it is built with a back-end programming language (PHP, Ruby, Python to name a few) language and a database, so everything is dynamic and with each update, content is updated and stored to a database.

Static websites, as already said, do not need a back-end programming language and a database; They are built with a standard website “building blocks”: HTML, CSS and sometimes Javascript.

There are many Content Management Systems

We can code Content Management Systems from scratch, but then we are losing their essence and purpose. They should be a starting point for building a website, and we should generally not spend time and effort reinventing the wheel. There are already a few tested and proven solutions that make developers’ and users’ lives a bit easier.

A few Content Management Systems that stood apart throughout the WWW’s history are WordPress, Joomla, and Drupal. There are also Content Management Systems that are designed for E-commerce websites only, such as Shopify, Big Commerce, Magento, etc.

Also with the evolution of Javascript language and rest-apis led to a new thing called Headless Content Management System (CMS). But E-commerce and Headless CMSs are a topic of their own.

WordPress is the de facto industry standard CMS and is our Content Management System of choice

WordPress started as a blogging platform, but as it matured it evolved into a full-featured Content Management System for managing every kind of website.

From small few pages websites all the way to large scale websites and E-commerce platforms by the help of Woocommerce which is an extension (plugin) of WordPress, that transforms it from a simple website CMS to an online shop Content Management System.

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Woocommerce is our tool of choice for developing online shops and is a tested and proven solution loved by many.

Some large brands/names that power their websites by WordPress and Woocommerce are:

  • TechCrunch
  • The New Yorker
  • BBC America
  • Dreamhost’s Blog
  • Bloomberg Professional
  • The official Star Wars Blog
  • Beyonce
  • The Walt Disney Company

In fact, WordPress powers 33.6% of all the websites on the Internet, according to W3Techs. When we are speaking about other Content Management Systems, WordPress dominates with a 60.5% market share.

WordPress is a mature platform for building websites that constantly evolves and has a great community behind it, as well as one of the best-organized documentation for developers.

Its newest feature called Gutenberg, which is a complete rewrite of the page editor (at least for now; Wordrpess’ team has is rewriting the whole WordPress), has the ultimate goal of making the user experience of editing pages and managing your website, even more, easier, intuitive and faster.

Why your website should run on WordPress and how it can help your business?

If facts and statements we wrote already about aren’t enough to convince you that your website should run on WordPress, here are some of the most important aspects of it that would help you get the most out of your WordPress website.

  • WordPress is free software. It means that you download it, upload it on the server and you can create any kind of website with it. There are absolutely no fees for using it.
  • Its large ecosystem of themes and plugins allows Wordrpess to be easily customizable. If you can’t afford a custom website, you can use one of the free themes or buy a premium one.
    But if you are serious about your business, that’s not the road you want to take. Premade themes are full of redundant code and unnecessary features that slow down websites and negatively impact SEO and ranking.
    We prefer designing and coding a custom WordPress website from scratch in order to be sure that your website will be custom tailored precisely to your needs, will be SEO and load time optimized and bug free, and in the end you get a unique design as opposed to a theme that a large number of other websites are using.
  • WordPress is SEO friendly – WordPress is written using standard compliance high-quality code and produces semantic markup. In non-geek terms, this makes Google and other search engines love WordPress.This is why WordPress sites tend to rank higher than others in search engines. To refer back to the previous statement about WordPress’ large themes/plugins ecosystem, a plugin like Yoast SEO, along with custom SEO optimization can make wonders for your rankings.
  • WordPress’s admin panel is intuitive and easy to use and manage your website.
  • It is safe and secure – WordPress is developed with security in mind, and it is considered to be a very safe and secure platform to run a website.
  • WordPress supports different media types out of the box – Whether you are working with images, .gifs, video, audio, Youtube embeds and many more, WordPress can handle it all with a breeze.
  • It’s highly customizable – It means that we can build a WordPress admin panel uniquely tailored to your needs.
  • A few more large brands that use WordPress are Mashable, Nasa, Mozilla, Coca Cola, Wall Street Journal and many more. Meaning that you should consider WordPress as a serious business website solution.

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You can build any type of website on top of WordPress, but here is a list of a few, just to give you an idea about possibilities

  • Blog
  • Informative Business Website
  • Online Store (E-commerce)
  • Membership Website
  • Courses Platform
  • Restaurant Website with Reservations
  • Hotel Website with a Booking System
  • Forum Website
  • Multi-lingual website

Summary

As you can see, you can use WordPress in almost any way imaginable, as a personal, business, E-commerce website. It provides all the tools needed for your online business and makes it a breeze to manage your website.

If your website is not running on WordPress, after reading this, you should definitely consider recording it in WordPress.

Feel free to contact us if you have questions, need a consultation, or need a custom WordPress / Woocommerce website built. We at WebRedone will be more than happy to help.

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