If you own a business, but still don’t have a website for it, you are missing a lot. In this article we will try to explain why do you need a website and what are the benefits.
Offline “Brick and Mortar” Business is just not enough, here’s why
First and foremost, your direct competitors may have their website with useful information already setup, which gives them huge advantage. Billboards and newspapers ads are still relevant, but potential clients are definitely more used to doing a simple Google research. It’s efficient, fast, they do it from their home and they find what they search for in a few seconds. If you don’t have a website already, you are literally sending your potential clients to your direct competitors.
If you are located in a small town, having a website gives you the opportunity to reach broader audience outside your town. You can easily expand your reach and then sell on a much larger scale, think Country or even the whole World. This solely should be enough to explain why do you need a website, but we will go into more details.
The World Wide Web and why do you need a website
Having a website for you offline business makes it easier for your potential customers to find your business. It gives you credibility, visibility, accessibility, and community.
If your website is properly designed and developed, it will have all the useful information about your business, that will get some answers to your visitors and potentially convert them into clients.
Research shows that 6/10 customers expect brands to have good online presence with quality information.
Your website is live, next step is making sure it leaves a good impression at first glance. It needs to build trust and have clearly defined CTAs (Call to Actions), is easily navigable with logical content architecture.
Having a website opens so many possibilities for online marketing, which is generally cheaper than traditional methods but can do more for your business
Having a website opens a door to utilizing a wide spectrum of online marketing possibilities to reach your target audience. There are a lot of ways to promote your business online (it all comes down to what your goal is). Two most prominent ways are using Google and Facebook for targeting your perfect audience, and engaging with them. Both platforms allow you to clearly define what geographical areas, demographics, interests, behaviors you want to base your marketing strategy off of. Both these tools also allow you to track your users in a lot of ways. Who is viewing your website, how much time they are spending, how did they find it and many more parameters. All these parameters can give you invaluable insights and help you plan your marketing efforts.
If this didn’t convince you why you need to be online, here are just a few facts to make you think about it
- Your Business is open 24/7
This means that customers will always be able to find you, no matter you official business hours. Literally while you may be sleeping, you may get inquires about your products and offers through the use of contact forms.
- You get to save some money
Initial web design and development process may be a bit pricey, but on the long run, you are cutting costs of traditional marketing solutions. Online marketing can get you much more, for a relatively cheaper price. In the case you are selling products, in some cases removing the need of physical stores will save you so much (rental, employees salaries, utilities).
A website is more environmental friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. One example is Facebook ads, an advertising feature offered through Facebook. Another one is called SEO. This is a major advantage for your business. Having a good SEO service provider can boost the ranking of your website which quickly results in increased sales and higher profits.
- Access to Info about your website visitors
You can track how many people visited your website, where are they located, how many of them contacted and many more. Anyone, from any country, may find and visit your website and become a client. More visitor leads logically lead to more potential sales. The more effort you put into updating your website and making sure it has fresh and relevant information, the greater the possibility of increasing your sales.
- Growth opportunity and sales increase
Websites are great ways of providing a centralized place where potential clients or investors can be referred to. It shows what your business is about, what you are offering, and what have you achieved. As your website is accessible to anyone all over the world, it clearly indicates that you will be able to sell more.
- Make it easier to showcase your products or services
- Having a blog with fresh and valuable content and news
Smart business owners create and run a blog for their company. Having a blog to post fresh and valuable content will keep your website attractive, fresh and informative for your visitors.
- Here’s a bonus article about this topic we’ve found valuable
If you are considering going online with your business, feel free to send us a message for a free consultation or let us help you build you a great online presence.